The Harkey Group has debuted Monogram, a new boutique agency, which will serve as the premiere marketing firm for gaming, resort, hospitality, real estate, food and beverage and entertainment companies.
The Harkey Group is comprised of several specialized marketing agencies.
Monogram will focus primarily on providing services to leisure, hospitality, luxury and travel businesses and will offer its clients branding, advertising, design and media management products.
The Harkey Group CEO Scott Harkey said the company is eager to bring its latest agency to the hospitality and entertainment industries around the world.
He commented, “The Monogram team has created top-tier work in travel and hospitality for years. Carving out a space for them to expand upon their remarkable skills is a huge step for our organization.
“We’re excited to add their expertise to The Harkey Group’s wheelhouse and further elevate them.”
The group has installed John Schadler as Monogram’s Executive Director. Schadler has more than three decades of marketing experience and has launched several brands in the Las Vegas area, including the Mirage, Treasure Island and Bellagio hotels.
He commented on the Monogram debut by saying, “As evidenced by our notable work for all of our clients in travel and hospitality, we have a deep understanding of the space.
“We are not a jack-of-all-trades, but rather a master of one. Monogram exists to appeal to brand experts in the industry with a precision of purpose.”
Monogram will function as its own entity from within The Harkey Group. However, the agency said it “will be able to tap into the holding company’s resources to ensure it produces best-in-class work.”
