SCCG Management appoints Peter Kula as VP of Global Strategy

January 4, 2024
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Kula has previously worked at Caesars and Amazon.

Following on from yesterday’s announcement that Mark Stebbings is taking on the role of Chairman of the SCCG Advisory Board, the company has made a further appointment. 

Peter Kula, who has experience in the regulated gaming space dating back to 2014, has been appointed to the role of VP of Global Strategy at SCCG. 

Within this role, Kula will look to develop and enhance strategies across sales, marketing, client success, product market analysis and business development strategy, as well as several other key areas. 

Through his network of contacts and knowledge of the industry, Kula will look to help secure partnerships and collaborations for the business. 

Previously, SCCG’s new VP of Global Strategy has held leadership roles at Amazon, Sightline Payments, Caesars Digital/William Hill and Caesars Entertainment, so brings with him vast experience and knowledge of the gaming industry. 

Founder and CEO of SCCG Management, Stephen Crystal, said: "It is with great pleasure that we welcome Peter Kula to our executive team. His distinguished career in business development and strategic partnerships, particularly with industry leaders like Caesars and Amazon, aligns seamlessly with our strategic objectives at SCCG.

"We are optimistic that Peter's expertise will be a key factor in propelling our organization towards new heights of success.” 

Kula himself added: "Joining SCCG allows me to highlight our group's expertise and craft a story of growth, innovation, and shared success for our partners." 

In other appointment news, John Rees has joined Hard Rock International as its SVP of Hotel Operations. 


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