MoneyGram Haas F1 Team has announced a new multi-year partnership with Play’n Go, which will see the provider of online slots have its logo placed on the side of the team’s car.
Play’n Go’s logo will also adorn race suits and apparel related to the MoneyGram Haas F1 Team, featuring drivers Kevin Magnussen and Nico Hulkenberg.
Team Principal of MoneyGram Haas F1 Team, Guenther Steiner, said: “We’re delighted to be working with Play’n Go, a global leader in the gaming industry,”
“The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too.
"I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership. Our collaboration is a long-term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”
Play'n Go CEO and Co-Founder, Johan Törnqvist, added: “Formula 1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world,”
“We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. Our partnership with MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we’re thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.”
Last week, Play’n Go announced that it had broken its own company record for a day on the number of rounds played on its system, recording nearly a quarter of a billion rounds played.
