Bragg Gaming extends partnership agreement with Entain

November 7, 2023
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The new deal is set to last until 2025 and will power BetCity.nl with Bragg's PAM platform.

Canadian B2B gaming technology and content provider, Bragg Gaming, have announced that it has extended its agreement with Entain to supply its Dutch iGaming operator, BetCity.nl, with the company’s Player Account Management (PAM) platform until 2025. 

As part of the deal, BetCity.nl will continue to utilize Bragg’s content and product delivery services on an exclusive basis for the duration of the agreement, allowing Bragg to provide its casino content and sports betting products to BetCity.nl customers. 

Bragg will also integrate with several new iGaming suppliers to increase the content portfolio that it provides to the Netherlands market. 

Bragg Chairman and CEO, Matevž Mazij, underlined the importance of the deal, “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago. We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. 

“In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading iGaming supplier.” 

Last week, Bragg Gaming announced that it would be launching its new content portfolio and Remote Game Server (RGS) technology with BetMGM in New Jersey, while also last week, Entain posted its Q3 2023 report, showing a total group net gaming revenue (NGR) increase of 7%. 

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