Bragg Gaming and BetMGM bring out new content in New Jersey

November 2, 2023
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Bragg Gaming already provides content to BetMGM players in Michigan and Pennsylvania.

Bragg Gaming has announced that it will be launching its new content portfolio and Remote Game Server (RGS) technology with BetMGM in New Jersey. 

Over the next few weeks, several games from Bragg’s Atomic Slot Lab Studio and other partner studios will be rolled out to customers in New Jersey; with Egyptian Magic already available for players to access now. This content rollout is powered by the launch of Bragg’s new RGS technology with BetMGM. 

Through this collaboration, Bragg has extended its reach across North America, already providing iGaming content for BetMGM players in Michigan and Pennsylvania. 

According to H2 Gambling Capital, the interactive casino market in New Jersey is on track to generate $1.8bn in Gross Win in 2023, so this is a key market for both companies to be involved in. With Bragg releasing the slot game, Lady Luck Casino Egyptian Magic, in New Jersey as well as in Michigan, back in mid-September through Caesars Palace Online Casino

COO Americas at Bragg Gaming Group, Kunal Mishra, gave the reasoning behind the partnership: “We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from our new proprietary studios and exclusive games from our third-party studio collaborations.

"The new launch with BetMGM extends our successful execution of this strategy, which we expect will help drive consistent, long-term growth. We are pleased to now provide its New Jersey players with our high-quality, engaging content.” 

Last week, Bragg expanded its global reach in Italy, with an iGaming content expansion with Italy’s Lottomaticia.

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