SGG Media has launched a new sports-streaming show, ‘Live Drive,’ that combines live sports, in-game and prop bets, social media, micro-betting and live streaming to create a modern match-day experience.
The new show was launched on October 1 to 25,000 sports fans. The show is one of the US's first fully legal and licensed live sports betting streaming programs.
Live Drive will be hosted by social media personality Gavin McHugh. McHugh has a large following on TikTok, sporting over 399,000 followers and 29.3 million likes on the platform. McHugh is known for his coverage of the NFL, as well as betting tips and highlights from sports events.
As he will be hosting, McHugh will voice his knowledge on sports and gambling in real-time, as the matches are also playing, as well as placing a series of micro-bets to interact with customers. Additionally, during the action, fans can communicate with McHigh with the ‘Game-Chats’ feature.
Troy Paul, CEO at SGG Media, said, "Live Drive is an exciting new step in the world of live sports streaming. We want to provide the new generation of sports fans with a show that captures how they engage with sports.
"It brings together sports, streaming and betting in a way that has not been done before, providing a new platform and way of engaging with sports. This is not your Dad’s sporting show; it’s a show for modern sports fans, by modern sports fans."
He continues, "McHugh is one of the most entertaining social media stars we work with at SGG. He is a rising star that is set to become an even bigger name in the coming months. His infectious personality and insightful views on sports make him the perfect host for Live Drive."
