SharpLink Gaming obtains licensing for Kentucky

September 26, 2023

With sports betting launching in the state this month, SharpLink Gaming will be able to offer licensed companies its betting solutions.

SharpLink Gaming, a sports betting and iGaming solutions provider, has received the necessary licenses to operate in Kentucky.

This state marks the 29th jurisdiction that SharpLink can conduct business, with others including the District of Columbia, Puerto Rico and Ontario, Canada.

SharpLink Gaming will be able to offer its online sports betting conversion solutions to operators, leagues, teams and sportsbooks in the state.

Rob Phythian, SharpLink CEO, said, "As more states approve online sports betting and the audience of prospective US sports bettors continues to rise, SharpLink intends to remain at the forefront of reaching, engaging and converting sports fans into online sports bettors through our technological innovations wherever online sports betting has been legalized.

“Having succeeded in winning regulatory authorization to operate in 29 jurisdictions across North America, thus far, SharpLink now has access to an audience that is wagering nearly 100% of total monthly sports betting handle (as of August 2023).

“With audience aggregation a core defined KPI for SharpLink in 2023, this new license in Kentucky represents yet another important step forward in our efforts to reinforce the fact that SharpLink is getting the job done."

Kentucky became the 37th state in the US to legalise sports betting, which officially kicked-off on September 7 2023.

While online sports betting won’t launch until September 28 (although that is soon!), this hasn’t stopped major sportsbooks in the country from preparing for it.

This includes Caesars Sportsbook, which announced that it would open pre-registration early for customers, launching with a variety of early deposit offers.


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