SCCG Management teams up with MMA promotion, Versus FC, in a strategic partnership.
This agreement comes with an ambition to ‘bring significant advancements to the MMA business model, especially focusing on the Brazil market, with intentions of a global expansion.’
The collaboration aims to build on and modernize the MMA business model, incorporating effective practices and structures from other sports.
SCCG Management will aim to leverage its expertise to help Versus FC expand its innovative vision in Brazil and beyond.
SCCG Management hopes to bring its Brazilian audience on board with Versus FC.
The agreement will center around interactive activity and fan engagement; permitting fans to have control over fights and fighters; similar to that of fantasy sports.
Stephen Crystal, Founder and CEO of SCCG stated, "Our partnership with Versus FC underscores our commitment to evolving the sports engagement landscape.
“By bringing in our expertise, especially from our significant presence in Brazil, we are joining forces to pioneer an interactive model where fans not only witness but actively shape the trajectory of the sport. This is the future of fan engagement, and we're excited to be at the forefront with Versus FC."
Tom Huggins, Versus FC CEO, commented, "We are thrilled to partner with SCCG, a worldwide leader in our industry.
"This partnership with a key player in the sports sector allows us to focus on what we are best at, while also expanding our efforts and capabilities to better achieve our common vision of enhancing and evolving fan engagement for millions of sports fans worldwide, to allow us to provide a better product more reflective of the needs and wants of the market."
