BetMGM has debuted its fully integrated ad campaign, featuring American stand-up comedian and Hollywood icon, Chris Rock. The campaign centers around bringing players “the best Las Vegas has to offer” to the UK betting industry.
BetMGM UK Director Sam Behar explained the company’s motivation behind creating the campaign.
He said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market.
“Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
London-based creative agency, Recipe, also worked on the ad campaign in collaboration with BetMGM.
Recipe Chief Creative Officer Dan Jacobs commented, “It's been a real privilege to support in the launch of BetMGM in the UK.
“From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
To date, BetMGM has extended its digital footprint to include more than 25 jurisdictions. During the past year, the brand launched in six North American markets, including New York, Louisiana, Illinois, Ontario, Kansas and Maryland.
The operator recently launched its mobile sports betting app in Puerto Rico. The release came through its continued partnership with Casino del Mar at La Concha Resort.
This launch marked BetMGM’s second release to extend beyond the US mainland. BetMGM was the first operator to release a mobile sports betting app in Puerto Rico.
