Playtech has continued its partnership with BetParx to launch a new sportsbook in Maryland. BetParx will leverage Playtech’s IMS platform and mobile applications as part of the agreement, aiming for an immersive betting experience.
In February this year, BetParx launched its mobile sports betting app in Ohio. The partnership between Playtech and BetParx makes Maryland the companies’ fifth state launch. BetParx is currently live in Michigan, New Jersey and Pennsylvania as well as Ohio and Maryland.
Matthew Cullen, SVP of Interactive Gaming & Sports at BetParx, said, “We are excited to extend our partnership with Playtech for the launch in Maryland. Playtech's technology provides us with the tools and capabilities needed to deliver an engaging betting experience to our customers in the state."
In Maryland, several sportsbook apps including Caesars, BetMGM, Fanatics, FanDuel, BetRivers, DraftKings and Crab Sports are already available to sports bettors. In the recent Maryland Lottery and Gaming FY2023 report, the state posted that $25.3m was paid to the Blueprint for Maryland’s Future Fund from sports betting and fantasy sports.
Jonathan Doubilet, VP of US Business Operations at Playtech, said, “We are elated to continue our partnership with BetParx for their Maryland launch. This collaboration underscores our commitment to providing our operators with technology that not only powers their platforms but also enhances the overall player experience.
“Following the debut in Ohio, we are confident that our solutions will once again deliver an unmatched sports betting experience in Maryland."
