September is Responsible Gaming Education Month and because of that, this month, FanDuel will premier its new responsible gaming advertisement campaign.
FanDuel’s RG campaign will feature ambassadors such as soccer legend Carli Lloyd, PGA up-and-comer Tom Kim and more who will join the company’s current RG Ambassador, Craig Carton.
Both Lloyd and Kim will partner with FanDuel to raise awareness on the importance of responsible gaming and the tools that FanDuel provides for fans to manage their play.
FanDuel also recently paired Carton with NFL legend Rob Gronkowski and FanDuel TV host Kay Adams on a new responsible gaming project which creates content for fans, including a candid podcast style discussion about problem gambling and its associated risks.
In addition, the trio will be featured in a new social series titled ‘FanDuel FanDial’ where they will be live calling and surprising fans with video calls.
As part of its RG campaign, FanDuel has also partnered with Front Office Sports to launch a free responsible gaming educational course, which will be available to do on Front Office Sports’ learning platform in early 2024.
The course will aim to cover the basics of responsible play and upon completion, visitors are able to add a badge to their LinkedIn profile.
Following this, Flutter has set a goal for 50% of its online customers worldwide to be using a responsible gaming tool by the end of 2026.
