To coincide with the start of the NFL season, theScore Bet has debuted its fall marketing campaign within the Canadian province of Ontario. The company released two new 30-second commercial spots that highlight the media and betting options available through theScore and theScore Bet.
Both theScore and theScore Bet work in tandem to offer players access to data, analysis and in-depth information, along with access to betting on the same platform. Players can utilize personalized markets to customize their wagers as well.
Company SVP of Content and Marketing Aubrey Levy briefly explained the mechanics of the campaign and the potential benefits to players.
Levy said, “This new campaign supports one of our core product differentiators – a completely synced up media and betting experience between theScore media app and theScore Bet sportsbook.
“Our view is that when media is integrated with betting the right way, it provides for an enhanced and improved user experience. Using familiar creative elements, these spots highlight how our products bring media and betting together in one intelligent ecosystem, ultimately differentiating us from other offerings.”
The Toronto-based marketing agency Diamond has collaborated with theScore Bet on both creating the campaign and on its strategy. Comedy veterans Ryan McNeely and Josh Martin of The Director Brothers directed both campaign spots.
Diamond Creative Director Jordan Cohen briefly discussed the importance of providing a simplified way for players to make informed wagers.
He commented, “With theScore Bet plus theScore’s in-depth sports data and analysis, making informed bets is a streamlined experience.
“As a key differentiated offering in the category, it was time to make that clear.”
