ProhiBet teams up with the UFC to enhance regulatory compliance

September 7, 2023

The platform will monitor athletes, officials, coaches and employees within the UFC.

Sports integrity company ProhiBet has partnered with the UFC to utilize its notification platform. Under the terms of the agreement, ProhiBet will implement the platform to aid in monitoring UFC athletes, coaches, employees and officials within the UFC who are not allowed to place bets on in-house UFC events.

ProhiBet designed its program to function as a comprehensive solution that “monitors compliance with regulatory requirements for prohibited persons via an encrypted decentralized cross-monitoring and notification platform.” The program involves sports properties, regulators and sports wagering operators.

UFC EVP & General Counsel Riché T. McKnight said the group is excited to partner with ProhiBet because both companies have similar goals to maintain sports betting integrity.

He commented, “One of the foundations of UFCs success is our dedication to embracing regulation and compliance to promote safety and fairness in our sport.

“Our collaboration with ProhiBet is another step towards strengthening our integrity controls by helping us to enforce our anti-gambling policy and support the integrity of our sport.”

Prohibet Managing Director Matt Heap echoed similar sentiments and commended the UFC for its commitment to accountability and responsible gambling.

He said, “We are thrilled to partner with UFC – the combination of ProhiBet's state-of-the-art encrypted data transfer system and UFC’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities.”

The UFC recently signed a multi-year partnership with free-to-play social casino The deal will give prominent branding throughout the Octagon during select Fight Night and Pay-Per-View events.

Through the partnership, will represent the UFC as its official social casino. The duo will work together to distribute both custom and original content on the UFC’s digital platforms and social media channels.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.