SCCG ‘goes soft’ as it partners with Pillow Fighting Championship
The strategic arrangement promises a comfortable deal for PFC, which will grow its reach worldwide.
SCCG Management, gaming industry consultancy firm founded by Stephen Crystal, has partnered with the Pillow Fight Championship (PFC) league. PFC’s choice to get ‘into bed’ with SCCG aims to leverage the firm’s global presence and extend the PFC’s reach.
PFC employees trained boxers and MMA competitors in a way that combines all the enthusiasm of a sleepover with the agility of a pay-per-view fight. The PFC gets ‘down’ to business by giving viewers all of the action without any of the blood associated with other combat sports.
CEO of PFC, Steve Williams, said, “Stephen Crystal and his team are uniquely positioned to assist PFC in growing the sport, the league and the brand. I’ve been scouring the planet for the very rare people that have the right experience, reputation and attitude to help me grow this great new sport into a global powerhouse.
“The entire SCCG team gets it and exemplifies what Pillow Fight Championship is all about, ‘Total Positivity and Success.’”
SCCG will collaborate to provide PFC with business development services including sponsorships, ticketing, capital raising, merchandising, licensing, media rights, data, gamification, casino venues and, of course, betting. There may even be future opportunities for a collegiate pillow fight circuit. (Will the fighters have to defend their right to the top bunk?)
Crystal commented, “PFC has tapped into a unique and dynamic sports category that seamlessly blends physical skills with strategy and is massively entertaining.
“We’re thrilled to bring our expertise in the niche sports sector to further amplify PFC’s global reach and potential. This is a match made in heaven – or perhaps, on a comfortable pillow.”
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