Scientific Games has released The Game of Life in scratch, fast play and digital lottery games with the Pennsylvania Lottery.
The Game of Life is a board game from Hasbro that has been translated from a retail to a digital game. This will be the first ever omnichannel launch in the worldwide lottery industry, with the Game of Life brand being exclusively offered through Scientific Games.
In 2018, Scientific Games and the Pennsylvania Lottery launched iLottery in the state, growing the program to the first in the US to top $1bn in revenue in under two years, according to the supplier's claims.
The $10 scratch game and $5 fast play game versions of The Game of Life launched at Pennsylvania Lottery retailers in May and June. In the first month, the scratch game version curated $15.2m.
Executive Director for the Pennsylvania Lottery Drew Svitko, commented, “We are delighted to launch The Game of Life omnichannel lottery games for our players. We knew the brand’s adventurous theme and immediate recognition would be a hit both at retail and online.
“Launching games with multiple ways to play creates more awareness for all the different kinds of entertainment we offer while driving proceeds to benefit older Pennsylvanians.”
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “The Pennsylvania Lottery always strives to offer a variety of games with different playstyles, ways to win and top prizes that appeal to all Pennsylvanians. The Game of Life omnichannel games continue that effort. We’re excited that they’ve been so successful and look forward to continuing our game innovation together.”
