Catena Media has signed a content and commercial media agreement with The Sporting News, a US-based sports publisher brand.
The three-year deal paves the way for Catena Media to extend its reach within the North American and Latin American casino gaming and online sports betting markets.
Under the terms of the deal, Catena will serve as The Sporting News’ exclusive betting partner and will create both advertorial and editorial content with a primary focus on the US. The agreement will also involve creating content for several LatAm countries, including Argentina, Brazil and Mexico.
Catena Media VP North America Ryan Harper said the group is eager to partner with The Sporting News.
He commented: “The Sporting News is one of the oldest names in sports publishing in the US and we’re delighted to have them as a core media partner.
“Their close to 45 million unique users per month give us access to a large audience that will enable us to compete directly with some of the top sports publishing companies in the world.”
The Sporting News is known throughout the US for its wide variety of sports coverage. Its content includes college sports, basketball, football, hockey, motorsports, golf, tennis and boxing.
The Sporting News COO Shaun Koiner said, “No one is as passionate about quality sports content as The Sporting News is, which is why a partnership with Catena Media makes so much sense.
“From day one, our objectives have been aligned and we're incredibly excited to see where this can take us, not only in the US but also as we look to expand internationally.”
