Sports betting brand Know the Odds (KTO) has officially joined the International Betting Integrity Association (IBIA).
KTO was founded in 2018 and has built a strong presence in LatAm. KTO is also a member of the Brazilian Institute of Responsible Gaming (IBJR).
This partnership abides by Brazil’s regulatory obligations, under the recently published Provisional Measure, to join an international body for monitoring sports integrity. The regulator is a not-for-profit body and is run by operators for operators, to protect regulated sports betting markets, from match-fixing.
The IBIA’s network works as an anti-corruption tool; detecting and reporting nefarious betting activity in regulated betting markets.
Back in May, the IBIA announced it has signed a deal with the IBJR, to protect sports betting integrity in Brazil.
The association recently released its Q2 integrity report detailing 50 alerts reported in the quarter across all continents.
Jeff Tabone MD of KTO said: “We are thrilled to become members of the IBIA. We view this as a step that reinforces our dedication to upholding the highest standards of integrity in sports betting.
“Trust has always been a cornerstone of the KTO Brand and joining the IBIA signifies our commitment to a safe and transparent environment for our customers and the wider industry."
Khalid Ali, IBIA CEO, said: “KTO is the latest operator to make IBIA its preferred integrity partner for Brazil and its wider global operations.
“It further expands the IBIA’s position in the LatAm region, and Brazil in particular, where our members are already estimated to account for over 60% of the remote gambling market.”
KTO Group CEO Andreas Bardun has previously appeared on the GI Huddle.
