Bragg Gaming Group and 888 Holdings sign global distribution agreement
The deal allows Bragg to launch its Bragg Studios and Powered by Bragg portfolios throughout Europe.
Supplier Bragg Gaming Group has signed a global distribution deal with 888 Holdings and several of its brands that include William Hill, 888, Mr Green and SI Sportsbook. Under the terms of the agreement, Bragg will be able to release its content in the UK through William Hill and in Italy and the Nordics with Mr Green and 888casino.
Bragg Gaming Group President and COO Lara Falzon explained how the company’s diverse platform is the perfect fit for various global gaming markets.
Falzon commented, “This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.
“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry.
“Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base. This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.”
888 Holdings Head of Content Ofir Gal-Mor spoke on the company’s existing relationship with Bragg and said the group looks forward to continuing its collaboration.
Gal-Mor said, “Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality.
“We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.”
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