Interactive gaming and sports betting tech company, Elys Game Technology, has released its Elys America logo and platform as part of its North American brand advancement.
A portion of its rebranding includes a corporate website launch, new color schemes and typography tailored for a North American audience.
The company said the initiative reflects its desire to “express the development of the all-new US and Canadian facing sports betting platform for retail and mobile markets in North America.”
Company Executive Chairman, Michele Ciavarella, elaborated further by saying, “To boost our new Elys America brand forward, we created this new identity to emphasize disciplines that are central to our operations and symbolize trust, stability, and positive progression wrapped in a diverse range of advanced betting technology and products while maintaining parallels with our original corporate culture."
Ciavarella went on to explain the motivation behind creating a North American brand and regional platform.
Stating further, “In developing our new platform, we first observed what sports bettors in developing US and Canadian markets are demanding and tracked how competitive sportsbooks reacted to such demands and to peer movements.
“Our innovative development teams focused on two crucial functions, regulatory compliance as well as reporting capability and cybersecurity to arrive at a compliant tech-stack offering a luxury customer experience.”
Elys operates in multiple countries worldwide and currently has operations in several US states. The company offers gaming products and services, such as sports betting, esports, virtual sports, online casino, poker, bingo, interactive games and slots.
