Operator Eyas Gaming and Caf have partnered to launch its digital gaming brand in Brazil and expand its presence within the region. Eyas Gaming is operated by The Gauselmann Group, which has signed an exclusive agreement with Lance!, a Brazilian media company.
The duo will work in tandem to develop and operate out of the Gibraltar and Malta offices as part of the deal. Part of the agreement includes a collaborative effort to increase user security and prevent potential user fraud.
Caf Managing Director of International Expansion Emma Lindley commented on the agreement and discussed the local Government’s push toward opening a regulated sports betting market.
She said, “We are very excited to be partnering with such an innovative and respected company as the Gauselmann Group and Eyas Gaming, especially during this transformative time in Brazil.
“As the Government prepares to regulate sports betting in Brazil, gambling operators that can quickly and accurately identify customers and conduct age verification, provide a great user experience and fight fraud will become the market leaders.
"The new Brazilian regulations put a big emphasis on player safety and that is a priority for us in this partnership as well.”
Eyas Gaming Head of Fraud, Risk and Payments Andrejs Cuzans said the company is confident the deal will be mutually beneficial and described the opportunity to launch in Brazil as “an exciting time.”
Cuzans commented, “We are looking at our partnership with Caf as a long-term relationship and we are confident that as we grow and evolve in the Brazil market, Caf will continue to meet our ever-changing needs.
“This is an exciting time for the gambling market in Brazil and we could not have found a better partner as we establish a foothold and continue to grow here."
Cuzan further elaborated on the company’s commitment to protecting player information by saying, “We take player safety and responsible gambling very seriously and ensuring that we have robust age and identity verification is critical as we enter this new market.
“Caf’s identity verification capabilities will help ensure we are only serving those who are legally allowed to gamble and doing so responsibly.”
