Hard Rock International, in collaboration with Mercan Properties, has unveiled plans to open a new location in Portugal, the company’s latest move in its continuing global expansion plan. Hard Rock Hotel Algarve will be located close to Praia do Vau, Portimão, which is home to a marina, ports and the Algarve International Autodrome.
Construction is scheduled to start early next year, and HRI anticipates the new destination will open during the summer of 2026. Once completed, Hard Rock Hotel Algarve will offer its guests 275 luxury-style hotel rooms, as well as another 150 branded serviced apartments.
HRI SVP and Head of Global Hotel Development Todd Hricko commented, "We're delighted to expand Hard Rock Hotel's unparalleled offerings to the beautiful country of Portugal in 2026.
"This new development will further extend the enhanced entertainment experience our guests know and love to yet another part of the world, while incorporating the country's amazing culture."
Visitors to the new resort will have easy access to the beach and will be able to take advantage of several Hard Rock amenities that include three bars, three restaurants, three exterior pools, as well as access to spas, a gym, sports arena and beach club.
Mercan Properties President Jordi Vilanova said, "The Hard Rock brand is consistently elevating and expanding its luxury offerings and it's a pleasure to be a part of this amazing evolution. We're excited to create a unique asset on the shores of Praia do Vau that reflects the Portuguese culture and attracts visitors from around the globe.
“We believe that this collaboration between Mercan Properties and Hard Rock International will be a great success in Algarve and a very positive contribution to the country.
"Algarve continues to be of great interest and attention from Mercan, illustrated by our investment in the region in the form of four projects. Portugal is undoubtedly a tourist destination of excellence at the world level."
