Global operator Entain has acquired US sports data provider Angstrom Sports for £81m ($106m) plus contingent payments totalling a maximum of £122m, payable over three years.
The acquisition is expected to complete during Q3 2023.
This agreement will provide Entain with analytics, data, and risk and pricing capabilities for US sports betting products.
The in-house capabilities available will provide a larger number of betting opportunities, optimized parlay and in-play products as well as pricing expertise and risk management, with an aim to deliver margin enhancement over the long-term.
Alongside this acquisition, Entain purchased the Polish sportsbook operator STS in a £750m deal back in June. The operator also entered a strategic partnership with Tab New Zealand in a 25-year agreement back in May.
Jette Nygaard-Andersen, Entain CEO, stated, “We are delighted that Angstrom will be joining Entain, enabling us to accelerate the development of the Entain Platform.
"Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM’s US sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering.
“This acquisition will provide our customers with an unrivaled sports betting experience underpinned by enhanced in-house data-analytics, a global platform and market leading brand.”
Sion Colley, Angstrom Sports CEO, commented, “We’re excited to join forces with Entain to continue delivering unique and exciting betting opportunities across US sports.
"Entain shares Angstrom’s passion for innovation and our partnership will enable us to realize our ambitions in bringing best-in-class products and experiences to sports betting customers through Entain’s global brands.”
