Entain acquires Angstrom Sports for initial $106m

July 17, 2023
By
Leer en Español

The acquisition is expected to complete during Q3 2023.

Global operator Entain has acquired US sports data provider Angstrom Sports for £81m ($106m) plus contingent payments totalling a maximum of £122m, payable over three years.

The acquisition is expected to complete during Q3 2023.

This agreement will provide Entain with analytics, data, and risk and pricing capabilities for US sports betting products.

The in-house capabilities available will provide a larger number of betting opportunities, optimized parlay and in-play products as well as pricing expertise and risk management, with an aim to deliver margin enhancement over the long-term.

Alongside this acquisition, Entain purchased the Polish sportsbook operator STS in a £750m deal back in June. The operator also entered a strategic partnership with Tab New Zealand in a 25-year agreement back in May.

Jette Nygaard-Andersen, Entain CEO, stated, “We are delighted that Angstrom will be joining Entain, enabling us to accelerate the development of the Entain Platform.

"Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM’s US sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering. 

“This acquisition will provide our customers with an unrivaled sports betting experience underpinned by enhanced in-house data-analytics, a global platform and market leading brand.”

Sion Colley, Angstrom Sports CEO, commented, “We’re excited to join forces with Entain to continue delivering unique and exciting betting opportunities across US sports.

"Entain shares Angstrom’s passion for innovation and our partnership will enable us to realize our ambitions in bringing best-in-class products and experiences to sports betting customers through Entain’s global brands.”

State-by-State

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.