Next generation fantasy sports platform GameOn has signed a deal with the Professional Fighters League (PFL) to release both next-gen fantasy games and playable collectables that are based on real world PFL events and fighters.
PFL currently serves as the only fighter league that offers regular season, playoffs and world championship matchups. Its fights air live on ESPN and ESPN+ in the US and in 140 countries through 25 other broadcast and streaming partnerships.
Company CEO Matt Bailey took a moment to comment on the duo’s latest achievement and said this could create an opportunity for high revenue.
"We can't wait to bring next-gen fantasy sports to millions of MMA fans worldwide. We're focused on major league opportunities that leverage our built and scalable PLAYN3XT platform. Our priority is onboarding the world's best leagues and executing highly profitable revenue growth."
PFL CEO Pete Murray echoed similar sentiments and pointed out the potential benefits for current and future fantasy sports fans.
He said, "We're thrilled to be joining forces with GameOn to strengthen the digital bridges we have with fans around the world. PFL and GameOn are dynamic companies who are leveraging cutting-edge tech to deliver the next generation of sports fandom."
GameOn partners with global entertainment, sports and media IPs for the purpose of launching, operating and monetizing various web3 games. The group completed 11 new deals during the year that included agreements YOOM and Gaming Society.
The company also recently partnered with Karate Combat to release both a fantasy game and playable digital fighter NFTs.
