QCI Platform deploys version 5.2 at all three Live! Casinos
QCI has installed its software in over 115 casino resorts.
Quick Custom Intelligence (QCI) and Live! Casinos have announced the successful deployment of version 5.2 of the QCI Enterprise Platform at locations in Maryland, Philadelphia and Pittsburgh.
The QCI Platform combines player development, marketing and gaming with real-time operational tools developed specifically for the gaming and hospitality industries.
QCI has installed its software in over 115 casino resorts across North America, Canada, Australia, The Bahamas, New Zealand and Latin America. The data-driven software assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and increase customer loyalty.
Tom Tuchschmidt, VP of Casino Relationship Marketing for Live! Casinos, commented, “Since we started using QCI earlier this year, I have found it to be a standout when it comes to Casino CRM programs. It provides some of the best-centralized metrics for player worth, hotel profitability, free-play reinvestment and more.
“My casino host engagement has been strong because they find QCI easy to navigate and helpful in executing their contact strategy with their VIP players. In addition, I find the dashboards incredibly helpful when delivering player analytics and host performance reports to our senior leadership.”
Dr. Ralph Thomas, QCI CEO, said, “Live! Casino’s adoption of the QCI Enterprise Platform is proof of the importance of having a dynamic host management tool to effectively manage a dynamic gaming organization such as Live! Casinos.
“We collaborate daily with the 1,800 player development professionals using our host tool to constantly add features and functionality for ease of use.”
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