Ice Cube’s basketball league, The Big3, signs partnership with PrizePicks

June 23, 2023
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PrizePicks and its ambassadors will show basketball fans how to place fantasy bets on Big3 games.

The Big3, a 3-on-3 pro basketball league founded by Ice Cube, has signed a partnership with daily fantasy sports operator, PrizePicks. The brand will become The Big3’s daily provider with an aim to focus on not only basketball but also the union between hip hop and fantasy sports.

PrizePicks offers game options for NBA, WNBA and college basketball fans including both single-statistics and in-game plays. The Big3, known for its Fireball3 game, billed as “not your grandfather’s 3-on-3,” will enable users of its app to compete against the numbers.

The deal will also place Big3 branding in court and court-side positions, including in-app promos and commercial spots. PrizePicks influencers will also be present at games throughout the season to teach players how to use the app. Rapper Meek Mill was also recently announced as a PrizePicks Culture Ambassador.

PrizePicks Co-Founder and CEO Adam Wexler said, “Big3 is the perfect partner to mutually expand our fan bases as it appeals to both the mainstream basketball fan as well as the more casual fan who might be attracted by the familiar names or innovative gameplay.”

The Big3’s sixth season tips off Chicago at the United Center on June 24 and will conduct a nationwide tour, stopping in: Dallas, New York, Memphis, Miami, Boston, Charlotte, Detroit and Washington DC. The tour will also make one international stop in London, England.

Justin Williams, CMO of The Big3, said, “This partnership is a mutually beneficial relationship with the primary goal of giving fans the best experience possible. Together, we are changing the sports entertainment industry for the better.”


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