Sales are on the rise in South Carolina for two retail scratch-off games.
$1 Wild Luck and $2 Crazy Luck are outperforming other games in the same price bracket. Wild Luck is performing 36% higher than other $1 games, while Crazy Luck is performing 17% higher than all other $2 scratch-off games.
The new promotion takes unsuccessful scratch-off cards and gives players a second chance online. Both games launched in February this year and have made $5.2m in sales.
This comes alongside other positive news for the company this year, as Scientific Games renewed its partnership with El Salvador's National Lottery. Also, Scientific Games celebrated £2m ($2.5m) in sales produced by FastPlay games in Oklahoma.
Ammie Smith, Director of Product Development for the South Carolina Education Lottery, said, "By linking our physical scratch-off ticket to the digital second-chance opportunity, we're offering South Carolina players a unique omnichannel experience that they're clearly enjoying, and it's driving sales."
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, "We are very pleased with the performance of VariPlay HD Games for our lottery customers overall, but the addition of one of our newest digital enhancements has truly made these $1 and $2 games big winners for the South Carolina Education Lottery in terms of sales performance.
"While these retail games were very strategically designed for SCEL's portfolio using Scientific Games' analytics and insights, players are responding to the simplicity of the Lucky Day digital enhancement."
