Splash Inc. has acquired both RunYourPool and OfficeFootballPool, coinciding with its SplashSports.com gaming platform launch.
The company, formerly known as BetterPool, was founded in 2021. Since its debut, the brand has expanded its reach to include a two-million-member fan base.
The Splash Sports platform offers players access to real-money gaming that is designed to allow friends to compete in skill games within a sports pool space. The platform is currently in the private beta stage.
Splash Sports Co-Founder TJ Ross explained the company’s desire to offer players real-money games in a peer-to-peer atmosphere.
He commented, "A trend we've seen in real money gaming is that players are tired of giving money 'to the house.' It is almost impossible to consistently beat the book, and those who do win get their accounts limited or shut down.
“Our focus is providing the platform for commissioners to run their own games and we truly don't care who wins. We think playing in a peer-to-peer setting is not only more fun, but also [sic] more fair."
Company Co-Founder Joel Milton further elaborated on Ross’ comments by saying, "Sports are more fun with your friends, and the popularity of fantasy football, survivor pools, and March Madness brackets, show that players want to compete against people they know.
“Whereas operators struggle to integrate social elements into their product experience, pools are inherently social, which results in a far stickier product than an individual user betting against the house.
"From a business perspective, lower customer acquisition costs and higher retention are two key metrics that help Splash Sports stand out in this competitive industry."
