IGT has signed a 10-year licensing deal with Sony Pictures Television, which will allow the company to have exclusive iGaming, iLottery, gaming and lottery rights to the Wheel of Fortune brand.
The agreement will take effect on 1 January 2024 and will include Wheel of Fortune content non-exclusive distribution rights for free-to-social casinos.
IGT CEO, Global Gaming, Renato Ascoli, discussed the deal in more detail and said the supplier is pleased to partner with Sony Pictures for the next decade.
He commented, "In securing exclusive gaming, lottery, iGaming and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots.
"Sony Pictures Television has been a trusted IGT partner for more than 25 years and in that time, we've delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers."
Sony Pictures Television Executive Vice President of Game Shows Suzanne Prete echoed similar sentiments.
She said, "Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in ingenious ways, creating growth opportunities and ensuring that Wheel of Fortune remains synonymous with winning and fun.
"We are thrilled to be extending our long-standing partnership with IGT. This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come.”
