Operator bet365 has partnered with iGaming content provider, Pragmatic Play, which will make its full portfolio live in Ontario for the first time. Pragmatic Play’s virtual sports, including 3D-rendered Force 1, is now also available to bet365’s players in the province.
Pragmatic Play also signed with Northstar Gaming in Q4 of last year, bringing a portfolio of slots to Ontario. This marked its first entry into the market.
Irina Cornides, COO of Pragmatic Play, said, “Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play, as we continue to expand our reach in regulated markets across the world.
“We’re delighted to enhance bet365’s offering in North America. As we are already live in Ontario with our range of slots, this deal brings even more of our premium content to players in the province, including our popular live casino and virtual sports products.”
Pragmatic Play won Online Slot of the Year (“Sugar Rush”) and Online Casino Supplier of the Year at the 2023 Global Gaming Awards in London.
This is Pragmatic Play’s second agreement in both Ontario and the overall North American market. Although the provider has also recently expanded into Latin America with a partnership with Juegalo.com earlier this month.
A spokesperson for bet365 also said, “We are proud to extend our partnership with Pragmatic Play into the Ontario market. Its combination of innovative slots and live games perfectly fits bet365’s games product, and will be a welcome addition for our Ontario customers.”
Recently in North America, bet365 also released bespoke betting markets for the 88th annual NFL Draft in April.
