DraftKings, Rick Ross, Fat Joe and The Lox release “The Game”
The NBA playoff ‘anthem’ celebrates basketball culture and will appear in ESPN commercial breaks.
The first round of NBA Playoffs begins Saturday April 15, and DraftKings has not dropped the ball – but instead dropped a single with artists Fat Joe, Rick Ross and The Lox. The basketball-themed track titled “The Game” also has an accompanying music video featuring NBA game footage, with onscreen lyrics, betting terminology and various betting odds.
The collaboration is available for hoops and hip-hop fans to listen to on all major streaming platforms, and will play during ESPN commercial breaks in programming including Play-In telecasts. Set Free Richardson, Buda & Grandz and Mike Kuz are credited on production of the track, alongside DraftKings.
The song is part of DraftKings’ overall efforts to get involved within the basketball fan community. The sportsbook also collaborated with The Revival House and Set Free Richardson on original content centered around the NBA, music, art, gaming and sports betting.
Matt Kalish, DraftKings Co-Founder and President of DraftKings North America, said, “To share our love for the game, DraftKings collaborated with hip-hop artists to release an NBA Playoffs anthem. ‘The Game’ is a track that taps into hoops culture on and off the court, and what it means to bet on yourself.”
Last month, DraftKings partnered with supplier High 5 Games in Ontario, Canada, while the company’s CEO Jason Robins recently launched a defence of the brand on Twitter.
In a recent GI Friday newsletter, we looked into his social media posts and why the executive may have felt the need to publicly discuss DraftKings’ recent performance.
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