Pariplay and Ainsworth strengthen partnership for Canadian distribution

April 3, 2023
Leer en Español

Ainsworth's games will be added to Pariplay's Fusion platform, already live in Ontario and Alberta.

NeoGames subsidiary Pariplay will launch online content in Canada, as part of an extended partnership with Ainsworth Game Technology. Ainsworth’s games library will be available through the Fusion aggregation platform to a network of Pariplay’s Canadian operators.

Shivan Patel, Commercial Director North America at Pariplay, said, “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out.

“Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”

Pariplay has already collaborated with Ainsworth to deliver content to Latin America, and this partnership aims to strengthen both their relationship and the companies’ positions in the Canadian market with this deal. Content from the Fusion platform is currently live in Ontario and Alberta with plans for expansion.

PariPlay also added to its Fusion platform with Urgent Games last month, and signed an aggregation deal with Betsson in February.

The Fusion aggregation platform features thousands of games from developers such as Golden Race, Pragmatic Play, Amatic Industries, Stakelogic, Relax Gaming, Evolution and Quick Spin, as well as a suite of back-office conversion and retention tools.

Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, said, “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner.

“Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

Brian Uran - AI has shown casinos new ways to think about business


Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.