Media affiliate BetMassachusetts.com has launched its domain in anticipation of the upcoming sports betting market launch and has conducted several surveys that track search engine inquiries related to sports betting. Its research results estimate that Massachusetts sports bettors could place $5.3bn in wagers once the regulated market goes live.
The site reported in a recent survey that more than two million or 41% eligible adults in the state were “like” or “very likely” to place legal sports bets once the market opens.
Out of the sports bettors surveyed, 37% said they anticipated placing wagers “at least weekly.” The state is currently home to more than four million residents 21 and older who show an interest in online sports betting, according to the survey results.
Massachusetts is the latest state to open a regulated sports betting market for its residents. State Governor Charlie Baker signed a bill to legalize online sports betting last summer.
In another recent survey, BetMassachusetts.com reported on the cities throughout the state with the highest interest in sports betting. The results show that in “searches per resident,” Cambridge, Quincy and Fall River grabbed the top spots for cities with the most interest during the past 12 months.
The organization also ranked the top sportsbooks in the Bay State based on online searches. According to the survey results, DraftKings Massachusetts Sportsbook led the pack with more than 20,000 searches than the runner up. The top five sportsbook listed according to online searches were DraftKings, WynnBet, BetMGM, FanDuel and Caesars.
BetMassachusetts.com first launched in March 2022 and has reported on sports betting trends around the state since its debut. The affiliate said it remained dedicated to “helping sports betting customers find the most rewarding gaming experiences and generous bonuses.”