Swagger, a daily fantasy sports 2.0 platform, has announced its appointment into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The Accelerator program is intended to aid Swagger in raising capital for its next round of funding with the ultimate goal of accruing $2m+.
Swagger was founded in 2021 by the former CEO of YouBet.com, Ron Luniewski. It initially raised $1m in an ‘Angel’ round of investing (this is a small round of investment only including friends and family of the beneficiaries).
Since then, it launched its real-money game in August 2022 for the current NFL season and has exceeded growth expectations and been revenue positive. Despite minimal marketing spending, Swagger has secured and retained thousands of users while growing its handle by 380% through the course of the NFL season.
Luniewski commented: “At Swagger, our user base continues to grow because we found a true white space in the market for the casual player. We built our platform with the sole purpose of leveraging prop and parlay gameplay and making the experience easy, entertaining and fun for the end user, where they have a much better chance of winning something every time they play.
“Our inclusion in the Accelerator Program is the first in a series of future strategic investments we’re excited to share in the coming months. By leveraging the Accelerator Program we’ll be able to better amplify our story and fast-track the momentum we’ve built for ourselves.”
HPL Digital Sport CEO Ed Moed commented: “We’ve seen Swagger’s success out of the gate in generating revenue and retaining users as a model for how startups should approach this market: smart, strategic and methodical.
“It’s a true testament to Ron’s previous iGaming experience and exits, as well as the exceptional team he’s put around him as to why Swagger is progressing while many startups are stalling out.”
