Aristocrat Gaming has signed a multi-year sponsorship agreement with the Formula 1 Heineken Silver Las Vegas Grand Prix. Under the terms of the deal, the company’s slots will be the official slot machines of the race.
The Formula 1 Heineken Silver Las Vegas Grand Prix will take place on the Vegas Strip from November 16 to November 18, 2023.
Aristocrat Gaming CMO Mark Wadley said: “Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix.
“This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
Formula 1 Heineken Silver Las Vegas Grand Prix Chief Commercial Officer Emily Prazer described the agreement with Aristocrat as “crucial” and said both companies share similar values.
Prazer commented: “Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market.
“Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
During the last several months, Aristocrat has signed other deals with notable sports names. The company recently signed a multi-year deal with the New England Patriots that will name the company as an official partner of the team and Gillette Stadium.
Under the terms of the agreement, Aristocrat gained rights to in-game branding, signage throughout the stadium and game-day activations.
The partnership followed the company’s recent slot machine licensing agreement with the NFL. Aristocrat Gaming’s NFL license has paved the way to build land-based NFL-themed slot machines, which will offer fans a chance to choose their favorite team when playing those machines.
