Play Globally, a developer of free-to-play (F2P) games, has partnered with Context Networks to announce the installation of their respective gaming technologies in 21 casinos across the US. Context Networks will leverage its Contextual Promotions Media Network (CPMN) to deliver Play Globally’s games to casino patrons.
The CPMN is a cloud-based programmatic advertising ecosystem (PaaS) that will now provide Play Globally’s broad range of interactive games, including its LuckyFans franchise. This game converts live and professional sports matches into real-time poker-style games.
Play Globally CEO and President Stephen Graham commented: “Globally is thrilled to be a part of the Context Networks ecosystem. From our inception, we knew Play Globally’s IP and team of creative artists and engineers could provide a truly unique gaming experience for sports and gaming fans.
“The gaming experience we provide translates directly to a maximized value for fans, integrated brands, our partners and our shareholders. Our inclusion in Context Networks’ rapidly growing customer base is a testament to that value.”
CPMN’s patent-pending platform is designed to use blockchain, machine learning, and AI to deliver detailed and deeply insightful analytics for its customers. It uses digital tokens for all payments, exchanges, incentives and fees in the ecosystem.
The CPMN is provided at no cost to the casino which enables operators to capitalize on prime real estate at slot machine locations and turn them into revenue-generating displays. It does this by selling targeted advertising to specific player demographics.
Context Networks Chairman Matt Olden commented: “Context Networks and Play Globally strive to provide gaming experiences that entertain players while generating substantial value for our customers and integrated brand partners.
“Our CPMN system and partnership with Play Globally accelerates both companies toward this mutual goal and we look forward to expanding our capabilities globally in the coming years.”
