As affiliate markets grow across different US states, we talk to a key player in the market.
Continuing our affiliate theme in the latest GI Huddle interview, we sat down for an in-depth Q&A with Harry von Behr, strategy and business development director at Spotlight Sports Group.
Spotlight Sports Group was formerly known as Racing Post Group and operators a number of affiliates, as well as the Racing Post newspaper itself.
Focusing specifically on affiliate operations in the US, the exec talks us through the differences in content between US and European markets.
Von Behr also discusses Spotlight Sports Group's specific plans within the US.
Click play on the video below to watch what the director had to say, while you can find the rest of our GI Huddle interviews here.
