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Leadstar Media gains sports betting, online casino supplier licenses in Michigan

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The company now operates in more than 15 US states.

Sweden-based affiliate marketing company, Leadstar Media, has extended its US reach to Michigan. The group has gained supplier licensing approvals for both sports betting and iGaming within the state.

With the approval, Leadstar Media will have full access to the Michigan commercial market and will be able to provide players statewide with its online gambling sites. Players statewide will have access to various online casinos and information via the company’s US websites, Bettingapps.com and Unitedgamblers.com.

Company CEO Eskil Kvarnström said: "We are extremely excited about the opportunity to enter the Michigan market. This license will allow us to provide even more value to our partners, and we are confident that this will be positive for our company.

“Since launching our products in the USA, we have been humbled and honored by the tremendous growth and success as one of the leaders in the iGaming affiliate industry.”

He went on to commend the company’s team for its tenacity and the affect it has had in other markets.

Kvarnström concluded by saying: "Our team is dedicated to providing the best products for our visitors and in turn helping them to find the right operator.

"We have achieved this in other markets and are confident that we can replicate that success in Michigan as well."

In addition to its Michigan launch, Leadstar Media has expanded its US presence to 15 other states, including New Jersey, New York, Pennsylvania and Colorado.

In December, Leadstar also launched a new French Canadian site, its first French-speaking project outside of France.

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