Scientific Games teams up with Atlantic Lottery to expand Canadian footprint
The two will offer lottery scratch games to five additional provinces.
Scientific Games has expanded its ongoing collaboration with Canada’s Atlantic Lottery, to extend scratch game access to players throughout the provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.
Atlantic Lottery has also extended its contract with Scientific Games for five years. This builds on a partnership that has been in place for nearly 40 years, starting in 1983.
Atlantic Lottery VP of Lottery and Living Lab Maureen Wojick said: “Scientific Games has solidified its long-time partnership with Atlantic Lottery, delivering strong and responsible sales growth for our Scratch’N Win products and topping our previous year by 9.8%.
“We are focused on using the company’s analytics and insights to create a Scratch’N Win game portfolio that continues to drive performance while entertaining our players with exciting games.”
Scientific Games President, Americas & Global Instant Products John Schulz commented: “Working with a primary instant games partner that uses analytics and insights to support continued growth across the entire game portfolio is a strong business approach. We are honored to continue our good work together to entertain Atlantic Lottery players in New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.”
In addition to its most recent lottery expansion in Canada through its longstanding relationship with Atlantic Lottery, the company has collaborated with the South Dakota Lottery on scratch games for the past 30 years.
Scientific Games produces and manages lottery instant games around the globe. The company specializes in player loyalty programs, lottery and sports betting systems, digital lottery games and mobile apps.
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