Bragg Gaming launches new content in Michigan
The release is the latest step in a larger expansion plan.
Bragg Gaming Group has released new technology and content in the state of Michigan, in connection with BetMGM. The launch is the latest in a series of strategic moves to further the company’s expansion throughout North America.
Bragg is currently live in three North American markets with six iGaming operators. Players throughout Michigan will have access to Bragg’s exclusive titles from its Atomic Slot Lab studio, including Egyptian Magic.
Lara Falzon, Bragg Gaming Group President and COO, said: “We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from the new proprietary studios we launched this year, as well as exclusive games from our latest third-party studio collaborations.
“This new launch with BetMGM further expands on our successful execution of this strategy, which we expect will help drive consistent, long-term growth.”
Falzon added: “We are pleased to build on our existing relationship with BetMGM and look forward to providing them with content that helps them continue engaging with their existing players at high levels and attract new players.”
Bragg Gaming is a global gaming technology and content provider. The company operates in Nevada through its subsidiary, Wild Streak Gaming, which offers its portfolio of casino games to land-based, online and social media casino operators throughout the US and the UK.
Through Spin Games, Bragg is now live in four states, including Connecticut, New Jersey, Pennsylvania and Michigan. The company plans future exclusive game rollouts in additional US states later this year via its proprietary Atomic Slot Lab studio and from third-party sources.
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