Real Luck Group ramps up player acquisition in third quarter
Q3 2022 results for the company were announced, along with a plan for an iGaming acquisition.
Real Luck Group ended the third quarter of 2022 with more than 300 international player acquisition channels versus 50 at the end of the second quarter.
The additional partnerships and agreements the company signed are expected to increase player traffic to Luckbox’s iGaming platform. Luckbox is the platform that Real Luck Group subsidiary companies do business as.
One of these subsidiaries is the recently acquired Asia-Pacific (APAC) focused B2B iGaming platform, Target. For more on that transaction, you can visit Gambling Insider‘s Asia Round-up (published at 5:00PM ET, 2PM PT).
Real Luck Group CEO Thomas Rosander commented: “Adding B2B to our proprietary platform has always been a significant part of the Luckbox strategy, and this important acquisition means we will complete this objective almost a year in advance of our projections.
“It also extends our opportunities into APAC, a significant region that we currently do not have a presence in and perhaps the largest esports market globally.”
During the third quarter, the company finalized global platform support and localization. This ensured Luckbox can serve a sizable portion of the global iGaming population with over a hundred payment methods.
Player registrations in Q3 2022 ended at approximately 19,000. On November 18, 2022, the company announced the fourth consecutive month of record player acquisition.
Rosander added: “Q3 was about ramping up our player acquisition initiatives. As reported, our record Q4 key performance indicators are a testament that our scalable plan is delivering above our expectations.
“We are already seeing significant improvements for growth in Q4 2022, as we now focus on driving additional player value, deposits and wagers on our platform.”
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