Genius Sports has teamed up with the NFL through new licensing agreements that will give football fans in Canada access to streaming via three sportsbooks. Rivalry, Bet365 and Bet99 will have rights to distribute NFL games to Canadian fans through low-latency video feeds.
Through its “Watch & Bet” partnerships, Genius Sports will represent the NFL as an official distributor of both its data and live streams. Fans can wager and keep track of their bets during live games on all three sportsbooks.
Genius Sports CEO Mark Locke said the company is excited to continue its relationship with the NFL and extend its reach to professional football fans in Canada.
Locke said: “We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and live streaming content for sportsbooks across Canada.
“We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99 and Rivalry to thrive in the newly legalized Canadian market.”
Genius Sports recently published its third-quarter financial and business results. Genius noted results for both the third quarter and the first nine months were a “significant improvement” year-over-year.
The company turned its gaze toward new partnerships during the third quarter by signing agreements with 27 sportsbook customers throughout the quarter, including those with Bally’s Interactive, MaximBet and NorthStar Gaming.
In addition to its sportsbook deals, Genius Sports launched free-to-play games via its collaboration with several NFL teams, such as the Denver Broncos, Indianapolis Colts, Las Vegas Raiders and Los Angeles Rams.
