Aruze Gaming enters into strategic partnership with Play Synergy
This exclusive rights agreement gives Play Synergy access to Aruze’s popular Activ Play ETGs.
Aruze Gaming has entered into a strategic partnership with Play Synergy, a skill-based games provider. This agreement approves Aruze’s suite of titles for use in Class II and Historical Horse Racing (HHR) across all North American jurisdictions on Play Synergy’s Speed and Hyper Speed cabinets.
Aruze’s ‘Activ-Play’ games will be made available for play on Class II machines and Historical Horse Racing (HHR) establishments across North America. Both companies see this as a great opportunity to expand into new markets and grow their respective customer bases.
Play Synergy President Frank Fend commented: “Class II and HHR are all about content. By expanding our partnership with Aruze, we gain immediate access to an extensive library of popular game themes as well as a library of themes that have not yet reached Class II and HHR.”
Aruze invented the Activ-Play technology in 2017 and since then has flooded the ETG market with popular titles such as Rock Paper Scissors instant win and Go Go Claw. PlaySynergy will be pleased to gain this portfolio of games that aim to “combine the fun of an arcade with the excitement of a casino.”
Play Synergy is reputed for its video reel-spinning slots and cabinets that host live-play games. It announced its arrival on the scene in 2018, when it signed a distribution agreement with Reels Game, which brought its skill-based games to the Floridian and Caribbean markets.
Aruze President Rob Ziems commented: “This partnership not only brings two leading companies together, but it also brings our best and most exciting titles to new markets across North America. Our partnership with Play Synergy has made expanding into Class II and HHR an obvious choice for us to bring our award-winning fun to even more gamers and gamblers.”
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