Enteractive has appointed Faye Williams to represent the company as Head of Account Management. Williams will report to Chief Business Officer Andrew Foster and will be responsible for aiding Enteractive’s B2B team as it expands its digital footprint within the US iGaming market.
Prior to joining Enteractive, Williams worked with other notable companies during her seven years in the sports betting and iGaming industries. She has served in strategic roles for Betfair, Betsson Sportsbook and GiG.
Andrew Foster, CBO, said: “In 2022, Enteractive has seen remarkable growth with both new clients coming onboard and entrance to new markets around the world, most notably in North America.
“With Faye’s extensive experience in the iGaming sector, this is an important appointment for our B2B team, supporting our business growth into 2023 and beyond.”
Williams took a moment to comment about her new role and said now is the perfect time to enter this US iGaming market.
She said: “I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world.
“It’s a hugely important period at the moment, with the United States upping the ante for everyone in the sector, and I look forward to helping the company drive more active players for iGaming brands worldwide.”
Enteractive provides loyalty and engagement services for the online gambling industry and contacts players on behalf of sports betting brands.
The company recently concluded a study conducted through The Harris Poll that surveyed more than 2,000 Americans who are 18 and older.
