NeoGames, in partnership with BetMGM, has released its gaming content in the state of Michigan. Players statewide have access to NeoGames’ Wizard Games titles through the BetMGM Casino platform.
This is the latest move in a series of strategic US expansion projects for the supplier. The Michigan launch resulted from 12 deals NeoGames’ Pariplay subsidiary signed with BetMGM to provide content aggregation and games.
NeoGames CEO Moti Malul spoke about the company’s expanding presence in the US: “We have had a fantastic growth journey in the US. With the addition of Michigan and the alliance with BetMGM, we further our growth.
“Our localized content is well-liked by their customers and making our debut in Michigan is a great moment for us as we look to further grow our presence in North America by bringing great excitement and entertainment to slot players.”
The company has made significant strides to expand throughout North America as well. NeoGames acquired a Gaming Laboratories International’s GLI-33 Events Wagering System certification for its BtoBet sportsbook platform. The deal paved the way for NeoGames to deploy the sportsbook in North America.
Other recent partnerships include a deal the company signed with DraftKings.
In the US and Ontario, the company expanded its partnership with Caesars Entertainment, which included offers, games and aggregation through Pariplay.
Wizard Games is a NeoGames subsidiary, with more than 120 titles in its portfolio. It is certified in more 20 regulated jurisdictions throughout North America, Latin America and Europe.
