Sportingtech provides a full-service betting and gaming platform and the company's latest announcement will see them partner with a new operator in Brazil. The company will provide its sportsbook solution to the operator.
The partnership is expected to help the brand establish a presence in Brazil’s online sports betting market.
The start-up is backed by a group of business associates and intends to strategically grow its brand through a marketing strategy that includes the use of influencers, media channels and affiliates.
Both the Sportingtech platform and the new operator are expected to go live in early 2023.
Sportingtech Sales Director Jack Smith commented: "We’re incredibly excited to be partnering with this brand at a time when our growth in Brazil couldn’t be moving at a faster pace.
"Our presence in the region is significant and the addition of this latest partner is a testament to our continued dedication to growth there, as well as our efforts to bring the highest quality sports betting and casino platform to customers in both established and emerging markets."
Not long ago, the company promoted Paul Jerram to the role of Head of Compliance. Jerram formerly worked for Sporting Group, holding several positions, including Head of Internal Audits and Standards.
Jerram commented: "I’m delighted to be joining Sportingtech, particularly in the run-up to the World Cup. It’s all hands on deck and a deeply exciting time, and I can’t wait to help maximize the gains we secure from a compliance perspective as the company continues to expand at pace.
"Sportingtech has clearly built up a great deal of momentum in recent months, and I expect the next phase of the company’s development to be extremely busy and gratifying."
