Everi inks deal to acquire Venuetize’s strategic assets
The agreement will open the door to company expansion into additional markets.
Everi Holdings has signed an agreement to acquire “certain strategic assets” of the sports technology innovator, Venuetize, Inc. The company hopes to grow its market beyond the casino industry and offer its customers a larger variety of mobile gaming options.
Everi Executive Vice President and FinTech Business Leader Darren Simmons said: “Having already established itself as a leading mobile platform provider in the sports, venue and entertainment markets, the addition of Venuetize begins an exciting new chapter for Everi, catapulting us into an expanding mobile space with recognized clients and venues known around the world.”
Venuetize is mobile-first technologies innovator and is privately owned. The company serves the entertainment, sports and sports industries by providing them with an advanced m-commerce and guest engagement platform.
Acquiring Venuetize marks another step in Everi’s strategic growth plan. More than 100 venues utilize the company’s technology, and Venuetize has partnered with nearly 50 sports teams that represent nine professional leagues.
Everi President and Chief Executive Officer Randy Taylor commented: “This acquisition will, for the first time, expand Everi’s addressable market beyond casino gaming and also perfectly aligns with our capital allocation strategy, which has delivered a track-record of success of executing on high-return accretive investments that expand our technology capabilities into new markets and new geographies.”
Everi Holdings provides land-based and digital casino gaming content and products, as well as financial technology and player loyalty solutions. The company develops gaming machines, gaming systems and content for both land-based and iGaming operators.
It focuses on player engagement and assisting casino customers to operate more efficiently.
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