PointsBet has gone live with its mobile app and sports betting products in Louisiana, making it the 12th operational state to provide the company’s mobile product. The mobile app is already available in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, New York, Pennsylvania and Kansas.
It will celebrate this new statewide launch with a ‘Power Hour’ on the debut day between 12PM and 1PM (CDT), which will involve special promotions ranging from free bets to odds boosts.
PointsBet USA CEO Johnny Aitken commented: “The PointsBet team is excited to share that we are now officially live in the Pelican State and that Louisiana is our twelfth state of online operations.
"The sports community of Louisiana, one that our very own brand ambassador Drew Brees is very familiar with, is unmatched with their devotion and passion for their local teams, the New Orleans Saints of the NFL, New Orleans Pelicans of the NBA and nationally recognized college football programs.”
Drew Brees joined PointsBet in a global brand ambassador role in July 2021. Future Hall of Famer Brees spent most of his career as a quarterback for the New Orleans Saints.
Aitken continued: “We look forward to delivering Louisiana sports fans, from Bourbon Street to the Bayou, our fast, premium sports betting products. And, with the NFL and CFB seasons in full swing, the timing is perfect to showcase our live betting capabilities.”
Recently, PointsBet debuted a new ad spot as part of its ‘Do It Live’ campaign to celebrate the onset of the 2022 NFL season. However, due to the commercial’s ‘edgy’ nature, the original ad will not feature on TV and is currently only available to view online.
