September 23, 2022 Online, Marketing, Personnel

BetMGM announces Vanessa Hudgens as celebrity brand ambassador

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The 'High School Musical' star will be the face of numerous marketing campaigns.

BetMGM has announced Vanessa Hudgens as its celebrity brand ambassador. Her new responsibilities will include heading marketing campaigns, promotions and social media content for BetMGM's iGaming and casino platforms.

Hudgens rose to national acclaim for the famous ‘tween’ movie series High School Musical, portraying Gabriella Montez. Since her inaugural break-out in this franchise, she has appeared in numerous feature films, including Spring Breakers, Bad Boys for Life and Tick, Tick…Boom!.

In addition to her illustrious movie career, Hudgens has broken out on Broadway, taking starring roles in musicals such as Gigi, Grease: Live and Rent: Live. Beyond performing, Hudgens is also a producer, singer and entrepreneur. She co-founded the businesses Caliwater, KNOW Beauty and Thomas Ashbourne Craft Spirits.

One endeavor that Hudgens will assist BetMGM in is its responsible gaming initiatives, including the program ‘GameSense.’ GameSense offers a variety of tools and information to teach players how the games work, the odds, how to play, and how to set limits on money and time spent playing.

Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools.

BetMGM CRO Matt Prevost commented: “Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM's ongoing evolution as an entertainment company. We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways."

BetMGM is a leading sports betting and gaming entertainment company, born out of a partnership between MGM Resorts International and Entain. BetMGM has exclusive access to all of MGM International's US land-based and online sports betting, major tournament poker, and online gaming businesses.

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