Bragg Gaming Group has teamed up with Bally’s Interactive, which is the digital arm of Bally’s Corporation. The iGaming content development agreement involves Bally’s Interactive’s Virgin Casino, JackpotJoy and Vera&John online brands.
Through the partnership, Bragg will release proprietary slot studio content from Atomic Slot Lab and Indigo Magic, as well as Bragg’s third-party titles.
Bragg Gaming Group Chief Executive Officer Yaniv Sherman said: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets.
“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.”
Sherman went on to add that the partnership has the potential to facility additional company growth.
He commented: “In addition, with this partnership we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets.
“We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favor.”
Bragg will also exclusively distribute titles through its remote game server (RGS). Bally’s Interactive’s third-party partner studios will market an exclusive iGaming content distribution channel. The company will offer content from Gaming Arts and King Show Games, with the option of adding more studios from both the US and UK regulated markets.
Bally’s Corporation President of Interactive Robeson Reeves said: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.
“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-caliber entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”
Bragg Gaming is a global gaming technology and content provider. The company operates in Nevada through its subsidiary, Wild Streak Gaming, which offers its portfolio of casino games to land-based, online and social media casino operators throughout the US and the UK.
Through Spin Games, Bragg is now live in four states, including Connecticut, New Jersey, Pennsylvania and Michigan. The company plans future exclusive game rollouts in additional US states later this year via its proprietary Atomic Slot Lab studio and from third-party sources.
