FanDuel Group has held the company’s first Play Well Day during the American Gaming Association's Responsible Gaming Education Month. The event brought with it additions to a team committed to responsible gaming initiatives.
Seven division champion Amanda Serrano will team up with Craig Carton as a responsible gaming ambassador.
The company said in a statement: “As part of Play Well Day activities, FanDuel employees across the globe will gather to re-affirm the company's steadfast commitment to responsible gaming (RG) at an employee only event featuring company and industry leaders discussing the everyday role each employee plays in creating a culture that embraces safer play.”
As FanDuel’s first RG ambassador, Carton agreed to continue his role with the company in a multi-year deal. Carton currently hosts "The Carton Show" on FS1 and "Carton and Roberts" on WFAN 101.9 FM/ 660 AM radio in New York. Under the terms of his extended deal with FanDuel, he will begin a college campus tour this fall called the “FanDuel/Craig Carton College Tour.”
Carton said he looks forward to continuing his work with FanDuel as its brand ambassador.
He commented: "I am excited to continue working with FanDuel on raising awareness and advocacy for problem gambling. Our first year together focused on training and identifying ways to better protect customers through advocacy.
“Moving forward, speaking to young adults about my story and how they can learn from it is something I'm incredibly passionate about. I can't wait to kick off our campus tour later this month."
Serrano expressed her gratitude about joining the company and advocating for responsible gambling.
She said: "I am delighted to be joining FanDuel and Craig as a Responsible Gaming Ambassador. I appreciate how serious the team at FanDuel takes this issue, as it's one of personal importance to me.
“Being able to use my platform to advocate to sports fans a play well lifestyle is something I'm proud to be a part of."
FanDuel Group Vice President of Responsible Gaming Adam Warrington commented: "The opportunity to continue our partnership with Craig while also welcoming Amanda to our Responsible Gaming Ambassador team will allow FanDuel to connect with more consumers about our beliefs around how to play well.
"We're proud to further our commitment to developing programs, partnerships,and tools that aim to make a tangible difference in responsible gaming."
In addition to expanding its RG team this month, FanDuel will donate $100,000 to the International Center for Responsible Gaming (ICRG). The funds will be used for new research “designed to understand gambling behavior in order to determine areas of potential harm, to mitigate risk and improve responsible gambling programs.”
ICRG President Arthur Paikowsky said: "I continue to be impressed with FanDuel's efforts to promote Responsible Gaming.
"The company is making important strides in raising awareness of safer play. Their donation to ICRG is important to advance critical research in the months and years to come."
